Possible Themes for CC : Visual Communication

In my previous blog post, I started to look into possible themes and ideas I could focus on for the project. But as they are just possibilities, I wanted to take a deeper look into possible visual aspects that focus on the themes I have already mentioned – Hospitality, Space/NASA, Animals, Reading and Gluten Free eating/dining – and see if these found examples could help me in the idea generation stage of the project.

Hospitality

1. UK Hospitality Footfall Trends

2. Help our friends in Hospitality

3. UK Hospitality

Space/NASA

4. Journey to Mars

5. Journey to Mars Posters

6. Osiris-Rex

Animals

7. Zoo Animals Campaign Poster

8. PETA Campaign Poster

9. Animal Adoption Advertisement

Reading

10. Literacy Foundation Poster

11. Blind Date with a Book

12. Penguin Random House Book Campaign

Gluten Free eating/dining

13. Gluten Free Infographic

14. No Gluten Free Food at McDonalds : Poster

15. Genius Bread Poster

By finding these examples, I have a greater understanding of the importance of each theme. The pieces above are not meant to conform me to an specfic theme, but they have open my mind up into what I could possibly focus on for my own project. Some of the found imagery, are very direct and offer a clear impact, very common for a campaign piece because they make you think about what you are seeing – I think this could be a very interesting design route to follow. But, in addition to this, some of the pieces are also more friendly and inviting, which reaches out to the audience in an engaging way. Every found imagery above represents a different campaign or raising awareness technique, which has given me more to think about in terms of my own project direction.

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Sources

1. Twitter. 2021. Hospitality footfall trends. [ONLINE] Available at: https://twitter.com/markstretton/status/1238854587639005191/photo/1. [Accessed 27 January 2021].
2. A Lush Life Manual. 2021. How to Help Our Friends in Hospitality – A Lush Life Manual. [ONLINE] Available at: https://alushlifemanual.com/how-to-help-our-friends-in-hospitality. [Accessed 27 January 2021].
3. morningadvertiser.co.uk. 2021. UK Hospitality one year old in 2019. [ONLINE] Available at: https://www.morningadvertiser.co.uk/Article/2019/06/03/UK-Hospitality-one-year-old-in-2019. [Accessed 27 January 2021].
4. NASA. 2021. NASA’s Journey to Mars | NASA. [ONLINE] Available at: https://www.nasa.gov/content/nasas-journey-to-mars. [Accessed 27 January 2021].
5. Pulse Headlines. 2021. NASA’s Journey to Mars’ posters invite you to go!. [ONLINE] Available at: https://www.pulseheadlines.com/nasas-journey-to-mars-posters-invite-you-to-go/35604/. [Accessed 27 January 2021].
6. OSIRIS-REx Mission. 2021. We The Explorers – OSIRIS-REx Mission. [ONLINE] Available at: https://www.asteroidmission.org/wetheexplorers/. [Accessed 27 January 2021].
7. Discover Animals. 2021. Film raising awareness for zoo animal welfare released by charity | Discover Animals. [ONLINE] Available at: https://www.discoveranimals.co.uk/news/film-raising-awareness-zoo-animal-welfare-released-charity/. [Accessed 27 January 2021].
8. PETA. 2021. ‘Joker’ Star Joaquin Phoenix Joins PETA to ‘End Speciesism’. [ONLINE] Available at: https://www.peta.org/features/joaquin-phoenix-we-are-all-animals-end-speciesism/. [Accessed 27 January 2021].
9. Bored Panda. 2021. 33 Powerful Animal Advertisement Examples That Tells The Uncomfortable Truth | Bored Panda. [ONLINE] Available at: https://www.boredpanda.com/powerful-animal-ads/?utm_source=google&utm_medium=organic&utm_campaign=organic. [Accessed 27 January 2021].
10. 37 original campaigns to promote books and reading. 2021. 37 original campaigns to promote books and reading. [ONLINE] Available at: https://www.culturepartnership.eu/en/article/book-promo. [Accessed 27 January 2021].
11. alvin in the room. 2021. Visiting local bookstores — alvin in the room. [ONLINE] Available at: https://www.alvinintheroom.com/blog/2017/2/20/visiting-local-bookstores-while-traveling-1. [Accessed 27 January 2021].
12. Penguin Random House and Anyways Creative Promote the Joy of Reading with New Holiday Campaign. 2021. Penguin Random House and Anyways Creative Promote the Joy of Reading with New Holiday Campaign. [ONLINE] Available at: https://www.dexigner.com/news/32662. [Accessed 27 January 2021].
13. Gluten Free Infographic | Demi & Cooper Advertising. 2021. Gluten Free Infographic | Demi & Cooper Advertising. [ONLINE] Available at: https://demicooper.com/?project=gluten-free-infographic. [Accessed 27 January 2021].
14. Facebook. 2021. Log into Facebook. [ONLINE] Available at: https://www.facebook.com/CampaignForGlutenFreeFood/. [Accessed 27 January 2021].
15. Behance. 2021. Genius Gluten Free on Behance. [ONLINE] Available at: https://www.behance.net/gallery/4597337/Genius-Gluten-Free. [Accessed 27 January 2021].